Will Apple Ever Make Their Product Easy to Work on
Ready, set up, go.
With Mac, there's no complicated setup process. Sign in to your iCloud account, and information from your iPhone or iPad appears automatically. Use Migration Assistant to quickly transfer your settings, user accounts and more. And if you have questions or need help, Apple Support is always just an online chat, phone call or in‑store appointment away.
Migration Assistant
Transfer settings, user accounts and other data from your old Mac or PC in just a few simple steps.
iCloud
With iCloud, getting started on your new Mac is easy. Just sign in, and you'll have access to your photos, videos, documents, notes, contacts and more.1
John Appleseed •••••••• 
iCloud Keychain
Never forget a password again. With iCloud Keychain and AutoFill, you can quickly log in to your accounts without having to remember or search for your password.
Built-in apps
Mac comes with a full suite of productivity and creative apps already installed. So you can connect with friends, finish projects and make purchases online — all from the moment you turn it on.
Apple Support
When you own a Mac, a helpful human is always just an online chat, phone call or in‑store appointment away. Apple Support is here for you, no matter what.
Apple has your
back, 24/7.
Mac does more. So you can too.
Mac is powerful, capable, and packed with everything you need to take your work to the next level. Take your productivity and creativity further with apps for anything you can imagine. Even use apps from Microsoft 365 and Adobe Creative Cloud without missing a beat.2 No matter who you are, or what you want to do, Mac can make it happen.
Adobe Photoshop
Microsoft Excel
Apple silicon
Apple silicon brings incredible performance, custom technologies and revolutionary power efficiency to Mac. So whether you're taking care of everyday tasks or pushing your limits with intensive pro apps, you can do it all on Mac faster than ever.
macOS
At the heart of every Mac is macOS — the powerful, beautiful and intuitive operating system designed specifically for Apple silicon. It's our most capable software ever, running on our most advanced hardware yet.
Productivity apps
Mac makes it easy to do your best work. Your favourite productivity apps are smooth and seamless — even Microsoft 365 works just the way you're used to.
App Store
The App Store has apps for everything and everyone. Find thousands of apps for working, gaming, learning, editing or anything else you can dream of.
Battery life
Thanks to Apple silicon and macOS Monterey, notebooks can have up to 21 hours of battery life, all on a single charge.3
Up to
21 hours
of battery
life.
Photos and video
Easily discover the photos that people send to you. Organise your photos into albums, edit like a pro, add special effects and more.
Enhance your favourite photos and video clips with apps like Photos and iMovie.
Always intuitive. Never intimidating.
Mac makes it easy to find what you need, stay organised and take on any task. Its clear, simple design just makes sense — especially if you have an iPhone. So things like managing multiple windows and keeping track of your files are a breeze. And with quick access to all the controls you need, exactly when you need them, navigating your Mac is easier than ever.
Spotlight
With Spotlight, find apps, documents, files and more on your Mac in a flash.
Notification Centre
All your notifications and widgets are collected in a single, dedicated column, so you can find the information you need at a glance.
Mission Control
See all your open windows in a single layer, so it's easy to spot the one you need.
Control Centre
Your favourite menu bar items, all in one place — for instant access to the controls you use most.
Siri
Use your voice to get things done, even when your hands are full. Just say "Hey Siri" to do things like play a song, make a call, set a reminder and get directions.4 
Works perfectly with all your Apple devices.
Mac is the perfect companion to your other Apple devices. Read a message on your Apple Watch and reply from your Mac. Start a presentation on your Mac and rehearse it on your iPhone while you're on the go. Unlock your Mac with your Apple Watch. Or even share entire photo albums with friends from across the room.
Universal Control
Use a single keyboard and mouse or trackpad to work seamlessly between your Mac and iPad — they'll even connect to more than one Mac or iPad. Place your devices next to each other and move your cursor fluidly between devices — no setup required. Type on your Mac keyboard and watch the words show up on your iPad. You can even drag and drop content from one Mac to another.
Handoff
With Handoff, you can start work on your Mac, then switch to a nearby device and pick up where you left off.
Texts and phone calls
Your Mac works just like your iPhone. Answer all your texts and phone calls from the big screen without changing gear.
AirDrop
Easily share photos, documents and more with other nearby Apple devices.
Universal Clipboard
Copy text, images, photos and videos on one Apple device — then paste on another.
Sidecar
Use your iPad as a display that extends or mirrors your Mac desktop. You can also use Apple Pencil on iPad to draw, edit photos or move objects.
Keep what's private, pri••••.
Apple silicon and macOS Monterey bring the most advanced security of any personal computer to Mac. Mac comes with built-in protections against malware and viruses, and it gives you the freedom to choose what you share and how you share it. FileVault even encrypts your entire system for added security. So no matter what you're doing, Mac helps your private information stay that way.
Privacy information on the App Store
The App Store is the best place to find safe and trusted apps. And easy-to-read privacy labels help you choose apps based on how they use your data.
Touch ID
Unlock your computer, enter passwords, use Apple Pay and download apps with a single touch.
Password Monitoring
Safari securely monitors your saved passwords and continuously keeps an eye out for any you've reused — as well as passwords that may have been leaked in a data breach. 
Intelligent Tracking Prevention
Safari protects your privacy automatically as you browse. And it comes with Intelligent Tracking Prevention, which helps stop advertisers from following you around the web.
Apple Pay
Every purchase made with Apple Pay uses a device-specific number and a unique transaction code — so your payment information is never stored or shared.5
Secure communications
End-to-end encryption protects your iMessage and FaceTime conversations across all your devices, keeping them safe from prying eyes.
Every photo, video and voice memo you share is private and secure.
Source: https://www.apple.com/uk/mac/why-mac/
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